If you want to increase website traffic, you need to get the basics right. Follow these three principles and you'll ensure your customers are finding you before your competitors.
1. Great Content
For people to visit your website – and keep them coming back – you have to give them a good reason. Great content is the cornerstone to increasing traffic to your site, and everything else rests on this.
If the content’s not great, all other attempts to increase traffic will be wasted. Remember that there are a million sites out there, so make the first, and every, impression count.
2. Search Engine Optimisation
Top-of-mind websites are few and far between. Amazon and eBay are two of the lucky ones, but most other websites have to be found with the help of search engines. That’s why it’s critical to get your website on the first page of a search engine results page to increase website traffic.
This is done through a process called Search Engine Optimisation, which works to get a website to rank high on search engines such as Google and Bing. A higher ranking on a search engine such as Google or Bing will result in an increase in website traffic.
3. Social media promotion
Social media is an excellent way to promote your website and increase traffic to it.
Twitter, Facebook and LinkedIn are the "Big Three" social media platforms in South Africa, and YouTube is also a good one, though many people don't regard YouTube a social media platform.
If you do business in the U.S, Google+ is another medium to explore in order to increase website traffic.
Every post on a social media platform is an opportunity to increase website traffic. And each post is also an opportunity to get "re-tweeted", "liked" or "shared", which contribute to increasing exposure and creating opportunities for increasing website traffic.
So, in summary, to make the most of your website – and ensure your consumers do too – always follow this checklist:
1. Have great content
2. Optimise your website for increased ranking on search engines
3. Promote your website via social media